Hmmm it's actually very psychological you know... people tend to be very loyal when it comes to brands. The first tennis shoes I bought were Nikes, the last tennis shoes I will buy are Nikes hehe. People love to stick with what they learned to love... just like when it comes to girlfriends lol.
And why do your friends argue about tastes of consoles and not over tastes of cars? Well the answer is easy: rivalries! With music, clothes, cars etc. there aren't real rivalries... with the console business, it's all about the rivalry! Hence this is called a console war! It isn't cool to be a fan of let's say Liverpool and love Manchester United right? It's only when a winning team loose too much of it's good reputation that fanboys wil starting to support a more winning team leaving only the hardcore of hardcore behind. Nobody loves to loose. And if Sony doesn't learn from it's past mistakes like Nintendo did in the past... they will loose more and more fanboys.
Me I don't mind the media and about the rivalry that the media loves to hype. The more competition the better the league! Meaning the games will improve because of the big competition. A proud owner of all 3 ^_^
