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This depends a lot on the demographics. How old are you/your friends?

I happen to know people from many different age ranges, and this is my experience on buying habits:

(I don't include Xbox because it has almost no presence where I live)

6-12 years: 80% Nintendo, 20% Sony (the uber-cool "I already play GTA, I'm so mature" kids).

12-18 years: 20% Nintendo, 80% Sony (I'm not a kid anymore, I buy Sony who makes mature games).

18-24 years: 40% Nintendo, 60% Sony (We love console wars!).

24-35 years: 60% Nintendo, 40% Sony (Getting tired of the same Sony games, looking for new experiences).

35-50 years: 90% Nintendo, 10% Sony (Did you see that console in which you swing the controller?!).

50-100 years: 100% Nintendo, 0% Sony (We love Brain Training!).

So, I usually act depending on the demographic I'm discussing stuff with. Since I prefer Nintendo, I try to avoid talking about console wars with the 12-18 demographic.

In my college class, there are about the same amount of Nintendo and Sony fans, so it is always fun to discuss about the console wars, since I'm the only one of them who knows sales figures. Sony fans ALWAYS are completely certain that all PS brand products are destroying the rest in sales. And when I say "Go to this site: vgchartz.com" they reply "But my PSP can open PDFs" :D.

In the choir in which I sing, there are many people who are 24 years old and up. And although some of them ponder on buying a PSP because it's easy to pirate and can be used to play SNES games, most only like Nintendo, specially the older singers.