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Due to Japanese superstition of the number 4--"shi" pronounced as death and all--will SONY ditch the PS4 name for something else or will biz strategy outweigh superstition?  Sony would benefit from the extra number as a 1 up from other consoles aka 360 vs PS3 early naming game.  Although Japanese biz and culture is inextricablly intertwined so idk.  Thoughts?