From what i see is, I think Sony is planning another price cut later in the year, probably right around the time GTA comes out(maybe later), They've kept the 599$ SKU so that consumers can see the day of the new price cut(and maybe a few weeks after), youll see $599 marked down to $399 - Which most people would think is a steal. You see $499 to $399, isn't as drastic, people will buy in alot more when they think they're getting a great deal(what if 360 jumps 100 as well, then really doesn't make the price cut anything at all and 360 probably will if PS3 drops price). Pretty clear thats part of the reason why its not selling for $550 like it should be sold at - considering what you get. This is about the time when the 5 free Blu ray special for PS3 will come to end as well(it will atleast give the 500$ buyers something).
Also makes sense to me why I havn't seen any PS3 adds advertising the new price cut, like they should be doing, because really they stand to benefuit from the average consumer thinking its still $600 if a second price cut comes.
