Why MS did what they did at E3, Peter Moore interview

[misterd]

Bodhesatva said:

ckmlb said:
It was in the Take 2 meeting transcript, it was 50 million.

Also, it sounds like a lot of reassurance and damage control over not showing anything new at their conference by implying they will show them later, of course they will as will Sony and Nintendo too.

 You can call this damage control, but I don't think that's fair. Whenever a reporter asks a critical question that's difficult to answer when you're an exec for a multi-billion dollar company, there are a variety of responses that range from "complete smokescreen" to "reasonable, honest response." You can call all these answers "excuses" or "damage control" if you'd like, but I think these answers given by Peter Moore are much closer to "reasonable, honest responses" than they are to smokescreen. His answers seem logical, and they are expressed articulately.

As a counter example, look at how Microsoft handles questions about Xbox Live's pay-to-play formula. I've seen several MS higher ups stumble on that question -- literally stuttering and stammering, then responding with things like: "We think the vast majority of people are happy." Sony has used many of the same tactics.

That is a smokescreen. Peter Moore's responses here seem... more like reasonable, coherent responses to me. But to each his own, I guess. 

I would say his answers in response to Japanese sales would also constitute a smokescreen. He makes a good case about improving his relationship with Japanese developers and companies, but desperately doesn't want to address how poorly the 360 is doing in sales.