E3 to return to it´s former glorydays?

[Dodece]

The reality is that the event was and has been mismanaged for two years, and there is little possibility for a third. The ESA went through an unnecessary identity crisis entertainment industries are about entertainment, and interaction with the consumer. While entertainment occurs the deals can always be ironed out in back rooms.

Nearly a dozen developers have decided to not renew their membership showing their dissatisfaction. That number is bound to grow, and will eventually reach a tipping point where there is no value left to being a member. Especially once the trade show finds itself neutered of attendance. You can have no show without attendance, and you can have no association if there are no members left.

The problems with previous shows that were cited as the reason for the new design could have been remedied without such a drastic change, and more to the point some of these problems were not a problem at all.

Sure the costs were astronomical, but they were on par with value provided. The result of the neutered show has only forced developers to increase their presence into other events with no clear priority. The result is its probably becoming more expensive not less, and as for smaller developers certainly the organization could have provided something along the lines of rotating booths. One small developer today, and another the next day. That is about effective management. Even a big screen television and a short thirty minute demonstration on the main floor could have given a small developer a cheap chance to hock their wares.

I agree the booth babes may be sleazy, but that is about a certain lack of creativity. Guidelines could have been established, or presence could have been limited so as to promote developers to try other creative avenues. As for all the insanity that was decried how is twelve hours open before the public for the press too rigid. That should be more then enough time for media outlets to cover the more important demos. You hate the swag ban the swag, but it all honesty what is wrong with the swag its advertising material to get the name of your product out there.

All in all there wasn't much wrong with the show of old. The show got consumers interested a veritable Mecca for gamers. The barely contained chaos was brilliant marketing in itself. Instead it is a real question of what exactly is the point the loss of human interaction begs the question why not just make a video and distribute it over the internet.

Anyway if its this watered down format next year. There will probably be thirty developers that will not attend, and it will probably not be televised, or have much in the way of media attendance. So exactly why spend any money on attending the event. I suspect next year the event will return to its glory days, or the event will have another name being run by a different organization.