joking aside though, the 2 companys with the most memorable mascots or gaming icons are nintendo and sega because they have been around longer
Nintendo has
mario (mario)
donkey kong (donkey kong)
link (zelda)
luigi (mario)
wario (mario)
kirby (kirby)
bowser (mario)
sega has
sonic (sonic)
akira (virtua fighter)
axel (streets of rage 2)
tails (sonic)
knuckles (sonic)
dr robotnic (sonic)
Ryo hazuki (Shenmue)
the truth of the matter is that nintendo and sega have many more gaming superstars that they OWN compared to microsoft or sony........
sega or nintendo ALONE have more icons than microsoft and sony COMBINED
in terms of icons that they actually OWN... sony ONLY have Kratos and microsoft ONLY have master chief
based on that alone nintendo and sega still RULE lol
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