I don't necessarily hate the guy but he is a spinner but that's what PR is. Also the helping out and being helped thing is pretty much what buying an exclusive is.
MS gives 3rd parties incentives to release their game on the 360 because they do the advertising for it thus taking away a lot of the costs involved with releasing a game, in addition to that they probably 'help out' with a lot of other stuff (like paying the 50 million to fund Rockstar's download content).
I've been saying all the time, Sony needs to advertise third party games on the PS3 because the advertising is being done for the Sony 1st party stuff and not the 3rd party.
They should copy MS on this.

Thanks to Blacksaber for the sig!







