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BKK2 said:

He didn't actually say PS3 was launching in Latin America, he said Sony were going to start distributing PlayStation products in Latin America. Presumably PS2 and possibly PSP have been distributed by third parties there up until now. There are lots of developing countries where Sony distributes PS2 but not PS3, so this isn't a guarantee that PS3 will be launched there. Also, I don't think he said September, just this year. I'll search for the exact quote though.

I'm interested in whether they'll be creating a new subsidiary (maybe SCELatinAmerica?) to go with their four current ones (SCEJapan, SCEAmerica, SCEEurope, and SCEAsia), or if their Latin American operations will come under SCEA.

We'll have to wait for more info from Sony to know the answer to this, and what their release plans, if any, are for PS3. I tried searching Google News in Spanish, but couldn't find any mention of this announcement.

As for prices, they will still be crazily high in Latin America due to very high import taxes.

 

But Sony here in Argentina has launched officially the PS2 about three years ago. And now I'm reading rumours that they'll launch around September both the PS3 and the PSP. If you want prices, I can tell you that the PS2 costs approx 900 pesos (U$S300), the PSP approx 1000 pesos (U$S 330) and the PS3 approx 2500 pesos (U$S 850). Of course sales of the PS3 won't explode until a modchip/loader is released, like they have done with the PS2.

And I can confirm you that, when the modchip comes, they will explode. After all, everyone here has a PS2. The Sony brand is very strong here