I would rather they keep reducing productions costs of the ps3 so they can make a profit, and then go after market share by dropping the price. The more consoles = more software sale = more money from 1st party games = more reason for 3rd parties to want to develop on your system. quite frankly they need to (and are) worrying about just getting as much money back this gen as they can and get back to top form next gen, the wii is the media darling and that alone will get the "casuals" to gobble it up, play for second place and wait for the next go around.