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Convince consumers and current owners that they "must have" this rather than "it's there if anyone wants it."

Basic marketing.

If Nintendo doesn't push Motion Plus as the new standard, then it is just an optional peripheral that most will simply end up buying for Wii Sports Resort, rather than because they harbor any illusions that this is Wii 2.0 that will make a wide number of future titles much better than with the standard remote.