How do you know he didn't mean that production costs are down TO 70%? And how do we know he wasn't referring to some other costs? It seems a little weird that production costs would have dropped that much in six months (IIRC, Sony was losing $40 per console in 12/08).

I think those who are expecting a price cut and/or a slim are in for a big letdown (surprise, surprise). It's very possible that the exec misspoke, was misquoted, or was misinterpreted. In any case, any evidence for a price cut and/or slim is circumstantial, at best. Even if they release a slim, I doubt it will cost less than the current phat.

Maybe I just don't like to get my hopes up, but I also think it's best to remain skeptical (of ALL things, not just prices of video game consoles).

LOL @ U

Seriously? You think they are going to aquire 13 million at the current price? They didn't achieve that last year and they are down YoY... And it is very easy to achieve such a reduction in 6 months. and down to 70% would mean they are still 600 dollars to produce. which by sony saying the lose 10% per ps3 and their fanancials we can see this is wrong.

Of course they'll keep touting the '13 million' line. They have to look confident. What else are they going to say? "Oops, we fucked up, we meant 10 million"?

PS3 costs $4.00 a console to produce.

Then they'll say 6 million, 5 million, whatever.