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Forums - Sony Discussion - Should Sony re-release Killzone 2 for the holidays?

Yes a huge sales boost would happen.



 

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Dodece said:
I am astounded that nobody in this thread highlighted the most singular flaw of this logic, and that would be too soon. Releasing a new edition of this game in less then a year well probably less then nine months would establish a highly dangerous precedent. You do not want consumers deferring purchases thinking that a better, cheaper, and larger version is nine months away. You do not want to sideline consumers.

This would be a bad precedent in good times, and right now given the market it would be damned stupid. You can't be scaring consumers into doubting the merits of buying your products. You know the saying is true once burned twice shy. You only need to shaft early adopters once, and frankly Sony paid for doing that with the consoles price. They really cannot even let people get the notion that this is their standard operating procedure.

This is a very bad idea.

Valve seems to have had no trouble rereleasing Left4Dead only seven months after its initial release.

Announcing a sequel for only a year later, however, seems to garnering them a bit of negative attention.  >_o



Dodece seemed to skim the thread. Cause I suggested what he said no one has. And for people saying it would cost more... How? What costs would incur by just putting more content that's already made onto a disc with a game that's already being put on it?



They should relaunch Killzone 2 as a Platinum game with a retail price of $30. That should kick start some good sales for the game leading into Xmas period.



Dodece said:
I am astounded that nobody in this thread highlighted the most singular flaw of this logic, and that would be too soon. Releasing a new edition of this game in less then a year well probably less then nine months would establish a highly dangerous precedent. You do not want consumers deferring purchases thinking that a better, cheaper, and larger version is nine months away. You do not want to sideline consumers.

This would be a bad precedent in good times, and right now given the market it would be damned stupid. You can't be scaring consumers into doubting the merits of buying your products. You know the saying is true once burned twice shy. You only need to shaft early adopters once, and frankly Sony paid for doing that with the consoles price. They really cannot even let people get the notion that this is their standard operating procedure.

This is a very bad idea.

 

The precedent had already been set. The COD4 GOTY Edition came out at the beginning of April 08 for the 360, not even 5 months after the original version was released.  The GOTY edition came loaded with the Variety Map Pack which contained 4 additional maps.  The game got a 65% sales boost the week it was re-released and that was in the middle of a relatively dead season.   

 

I know it's not ideal to re-release a game in such a short time span but given the circumstances that I listed in my original post, I think it is a good idea if the numbers work out.  I have no idea how costly it could be to put it out but I don't see how some of you are jumping to the conclusion that it would cost a fortune.  All the content is already complete, they would just need to slap it on the disc and start pumping those bad boys out.  Look at the LBP launch fiasco last year with the Islamic song.  In less than a week they were able to change the content on the retail disc and print out hundreds of thousands of new copies to ship to retail. 



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I think others are misunderstanding me. Yes there is a precedent for developers doing a dubious relaunch of games in less then a years time. However that doesn't mean Sony is connected to that precedent. Anymore then anyone of us being a serial rapist, because our neighbor down the street is one. The effect I am speaking of isn't really connected to the game.

The effect is one of public perception. The companies that do this nonsense relaunching games in less then a year often get ridiculed. Gamers have a negative impression of their conduct, and often enough steer clear of early adoption. In the end they are right to do so. Why pay more for less. We read this every day on these forums. Users saying I will wait till later in the year when I can get the game of the year edition with all the extra content at the same price, or I could buy the original used or heavily discounted.

Nobody can afford consumers steering clear of their products, because they are going to get the shaft in less then a year especially when games that are new cost so much. It is simple math pay thirty or sixty dollars in nine months, or pay a hundred dollars up front for the game and its expansions. When the money is tight the smart player waits.

Sony simply cannot take this value hit. They are having a hard enough time selling their high end titles without having another thing adding to consumer reluctance. Oh and I did think about this a lot. I decided it is best to explain my logic rather then take it for granted that others would implicitly understand the why.



Dodece said:
I think others are misunderstanding me. Yes there is a precedent for developers doing a dubious relaunch of games in less then a years time. However that doesn't mean Sony is connected to that precedent. Anymore then anyone of us being a serial rapist, because our neighbor down the street is one. The effect I am speaking of isn't really connected to the game.

The effect is one of public perception. The companies that do this nonsense relaunching games in less then a year often get ridiculed. Gamers have a negative impression of their conduct, and often enough steer clear of early adoption. In the end they are right to do so. Why pay more for less. We read this every day on these forums. Users saying I will wait till later in the year when I can get the game of the year edition with all the extra content at the same price, or I could buy the original used or heavily discounted.

Nobody can afford consumers steering clear of their products, because they are going to get the shaft in less then a year especially when games that are new cost so much. It is simple math pay thirty or sixty dollars in nine months, or pay a hundred dollars up front for the game and its expansions. When the money is tight the smart player waits.

Sony simply cannot take this value hit. They are having a hard enough time selling their high end titles without having another thing adding to consumer reluctance. Oh and I did think about this a lot. I decided it is best to explain my logic rather then take it for granted that others would implicitly understand the why.

 

I don't recall Infinity Ward or Valve or any developer catching flak for these "dubious" relaunches.  By the fall, KZ2 would have been out for 8 months and had at least 3 DLC packs released for it.  Why not bundle these into the disc to make it more attractive to potential new customers?   I know you're going to come back and argue that it will turn off and upset the consumers who already purchased the game but thats how it works.  As gamers we should all know that being an early adopter comes with a price.  Go to amazon.com, pull up some of the top titles from last year's holiday, and check out the prices.  Far Cry 2, Dead Space, Fable 2, Mirror's Edge, Prince of Persia, Saints Row 2,.....all these games have had price cuts of over 50%.  When the inevitable sequels for these games come out do you think there'll be a backlash?  Hell no.  That's just how this industry works.  You can even look at games that were released earlier this year like Godfather II, F.E.A.R. 2, and Bionic Commando and see that they've dropped in price as well. 

 

If anything, Sony's first party games hold their value longer than most other publishers'.  Ratchet & Clank JUST got a price drop this summer and Uncharted is still full price after nearly 2 years. 



You do understand logically that game of the year editions should curtail the original games sales within the middling tail. Especially the closer one gets to the next release. For all your prose about sales price retention that sounds asinine. Killing off the sales would force retailers to reduce the price to offset the lost interest.

It doesn't matter much beyond the first year, because a developer has basically exhausted the market at that point, but three or four months in your losing a lot of money now. Some developers may be getting away with it right now, but they will pay the price eventually on their mid line titles. Where gamers want it, and it is good. However they also know they can get it for a swan song in six months, or wait a couple months after that and get more for the money up front.

By the way thank you for reminding me about Mirrors Edge, and Dead Space. I wanted both those games last year, but I knew if I waited six or seven months I would get them for dirt cheap. What can I say I know how Electronic Arts is about undermining their own products.