I think Forza Horizon increasing with each iteration. This is good news.

I bought my copy digitally. This site is become more irrelevant cuz it only takes estimated retail not including digital is huge. I own two Xbox one s and if I buy digitally I can play on both consoles. So it doesn't make sense to buy physical ever. I usually lurk on this site but most of the comments I can tell wish Xbox's demise. Competition is good and Microsoft has been killing it lately.

If you're talking about me then all I can say is to stop being defensive.  I thought Forza pulled bigger numbers and assumed it was a larger part of the Xbox portfolio based on reviews and being a yearly franchise.  Honestly, I don't see why it wouldn't sell more copies, considering the quality.

I'd love to know how well it's doing on PC and if it's building market-share on that platform.

so FH3 did 600k on xb1 in a few weeks while No Man's Sky did 1.17M first week? wow http://www.vgchartz.com/game/84663/no-mans-sky/Global/ so an indie scam game destoryed "the best racing game in the history"??? as some claim WOW

uhhh i'm scared, please don't hurt me *prepering my shotgun*

User was moderated for a series of posts ~ CGI

I don't get it. How can a player not be an owner? Is there a demo or something?

game sharing, free pc version with the xb1 version etc.

I give my game to you for a weekend...I am still the owner...

I disagree with your first statement.  Since this is a stronger start than other recent Forza games, doesn't that suggest it's possibly in a rebuilding/resurging phase now, as opposed to in a declining phase?  If Forza Horizon 3 ends up outselling Forza Motorsport 6 and Forza Horizon 2 (the two previous games with Forza in the title), as these strong initial sales suggest it might, that would suggest the series did decline but is now in a growth phase again.  All three games were made available on two platforms (Xbox One for FH3 and FM6, and Xbox One and Xbox 360 for FH2) which is why I focused my comparisons against those three.  This is all especially impressive given there's more pressure to get this game digitally now if you own both an Xbox One and a gaming PC (or think you might be getting a gaming PC down the road), even if you picked up previous Forza games on disc.  I imagine FH3 skews significantly more towards digital sales than previous Forza games, and yet its first week sales still outsold FH2 (and FM6?)

I agree with your second statement (comparing Horizon vs. Motorsport makes little sense), but I would add that I believe sim driving/racing games are in decline as we speak, whereas I'm not sure the same is currently true of arcade racers.

I got the original Xbox 360 Forza Horizon recently through Games with Gold.  I'm now going to purchase Forza Horizon 2 and FH3 digitally the next time each of them goes on sale (unless I end up not being able to wait that long).  I was a big fan of Metropolis Street Racer (MSR) on the Dreamcast, and Project Gotham Racing (PGR) on the Xbox/Xbox 360.  I had no idea how awesome the Forza Horizon series is!  I've been missing out for the last four years.  I believe Forza Horizon is what PGR would have evolved into had the series continued and gone open-world.  If they'd called it PGR Horizon I would have got it when it came out, but until I played it through Games with Gold I simply didn't understand.  The game is amazing: you can customize it to be more arcadey, or more sim-like.  The physics are extremely sold.  The game is beautiful, controls well, and has tonnes and tonnes of things to do.  The popularity system is essentially exactly like the Kudos-system from MSR/PGR.  Best of all, being open world you can pursue those things that you enjoy and ignore those things you don't (unlike in PGR where advancing required doing most/all of the challenges, whether they interested you or not).  I'm really, really kicking myself for missing out on Forza Horizon all these years!  Putting Forza in the title confused me as I'm not into sim-racers, but that's not what this is.  I knew Horizon was different than Motorsport, but I didn't realize how different.  I've got a lot more to accomplish in FH1 right now, so I'll keep playing that until one of the other two go on sale or I run out of things to do in FH1 (whichever comes first).  Down the road, Forza Horizon 4 will be a day 1 buy for me.  To say I'm hooked is an understatement!