Announcing actual exclusives would do the trick. Who would've thought...?
But exclusivity status aside, Microsoft's conference dragged out too much and it wasn't because of duration, but because of dialogue. Whether it be in-game dialogue or dialogue from the speakers, it was a campy cringefest. As an example, in what was supposed to be a dark, high-tension sequence in Gears 4, the characters sounded way too happy-go-lucky. This was also the case in Scalebound and for goodness sake, use something other than the bow... The way the woman talked during the Minecraft presentation felt forced and the same goes for the "let's play" Sea of Thieves segment. The execution was simply not there. Forza Horizon 3 and We Happy Few saved the conference from being mediocre. I'm pretty neutral about the hardware announcements, though I actually think the Scorpio announcement wasn't a good idea. It was way too early and the XB1 is currently not selling too well.
Sony's execution was a lot better, albeit not perfect. The opening was very strong thanks to the consecutive exclusives. God of War looked great and I like the change of direction with the series. Horizon effectively displayed a wide variety of combat tactics. Days Gone looked good, though it still has some kinks to work out. I was really happy to see that choices will have big consequences in Detroit. And thank goodness the dialogue was not cheesy. The use of the concert hall setting and live orchestra was unique and a nice touch. Infinite Warfare actually didn't look that bad. Most of PSVR's content looked good, though FFXV VR seems gimmicky. LEGO Star Wars was completely unnecessary. Perhaps Sony wanted to appeal to the younger demographic, who knows? I just wished Sony showed just one or two more games like Gravity Rush 2 or Persona 5 or Nier Automata. The conference felt one game short, in my opinion.
Microsoft is a 6/10. Forza Horizon 3 and We Happy Few saved it from being a 5.
Sony is a 8/10 which could've easily been a 9 with one or two more games.