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Forums - Sony - Sony's Andrew House: "China sales of PlayStation 4 limited by censorship rules"

- Reuters interviewed Andrew House, chief executive officer of Sony Computer Entertainment, Thursday and he had the following to say about PS4 sells in Chine:

"We are still challenged somewhat with a censorship regime that we have to work with. This can be time-consuming,"

- In spite of the end of the 14-year ban Beijing's tough censorship rules have limited the number of gaming titles, House said:

"I don't think it has been a kind of a rocket launch start,"

"tremendous potential for gaming as an entertainment medium in China".

- Sony has dropped the price of the PlayStation 4 prices in Asia in an effort to increase sales in the region

- In July the company raised its PlayStation 4 sales outlook to 16.5 million units from 16 million for the current fiscal year through March. House said he was comfortable with that outlook and was hopeful it would be exceeded.

"Our hope would be that there is further upside there, particularly in Europe, where the market seems to be extraordinarily strong, that may be the case,"

http://uk.reuters.com/article/2015/09/17/us-sony-playstation-china-idUKKCN0RH0IN20150917



Nintendo is selling their IPs to Microsoft and this is true because:

http://gamrconnect.vgchartz.com/thread.php?id=221391&page=1

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Well, what were they expecting? The only way consoles might prosper in China is if they were easily hackable and piracy allowed consumers to avoid the censorship. And even that presents a risk for the userbase (risk of bricking an expensive machine, getting caught and paying expensive penalties or even going to jail...). PC/Mobile have already their market grabbed, and unless every censorship dissapears from there, they will continue to dominate it.



You know it deserves the GOTY.

Come join The 2018 Obscure Game Monthly Review Thread.

Darwinianevolution said:
Well, what were they expecting? The only way consoles might prosper in China is if they were easily hackable and piracy allowed consumers to avoid the censorship. And even that presents a risk for the userbase (risk of bricking an expensive machine, getting caught and paying expensive penalties or even going to jail...). PC/Mobile have already their market grabbed, and unless every censorship dissapears from there, they will continue to dominat

Everyone knows this even Sony. It's better to have a footing in China than having none. It's still a country of great potential and the grey market is already there anyway.  Piracy would just lead to developers leaving the platform. Plus a lot of chinese local devs could potentially struck gold if they get lucky internationally. I think it's really cool we're getting chinese games too.



No wonder there is so much piracy in China. Everything is banned, so people break the rules to play games!



he should blame himself. Has Sony any Chinese studios making content for the market? I doubt Chinese regulators would ban games made in China