Although not very original and it bucks their naming trend thus far, I would got with Xbox 4. I think it will be important for them to be clear with the name and avoid getting too cute. However, I doubt they go with Xbox 4 because Playstation will no doubt keep their number designation which of course will be "5". The marketing department will see that as a negative and convince the powers that be it is a poor choice. So, realistically I expect them to use some sort of name. I could see them using "Infinity" for example.