We have all heard that Sony is getting Star Wars: Battlefront marketing rights but what is perplexing is that EA is the publisher of the game and relations between the two companies have been quite sour(EA skipped Titanfall on PS4, Sony declined EA's subscription service on PS4 etc). One forum member suggested that it was Disney(owners of the Star Wars IP) that decided it go to Sony simply due to the much bigger worldwide userbase and dominating sales. Disney essentially has much more pull over Star Wars than EA does. I am wondering whether Sony allowing the use of Spiderman in the upcoming Avengers movie(Disney owns Marvel but Sony owns Spiderman film property, weird) and in exchange Disney offered them Star Wars Battlefront(either as a free exchange or not)? Battlefront for any console maker is a huge deal considering it will tie-in with the upcoming movie which has been massively hyped and will easily break the billion dollar box office barrier so I'm wondering how Sony managed this considering EA have not been warm to Sony(or have been very buddy-buddy with MS). Any thoughts?

EA has been very supportive to Microsoft. FIFA, Titanfall, Madden etc. I would have thought MS would have simply offered them mega-money because o the exposure it would create. But you are probably right. Business is business(except in Japan like we are seeing with Konami :P)

Spiderman is much more valuable than the marketing rights of a "multiplatform" game. So no. They got this just as they got battlefield marketing rights. Plus the relationship doesnt match. Sony pictures - Disney - EA - SCE. Too complicated. They did it normally l.

Fair points. Sony still own Spiderman but they are allowing Disney to use him in the Avengers. They are not giving/selling the rights away.

lol no not supportive, just doing business with the highest bidder.  

You should get over any foolish notion of ms mega money, they are a business in it to make money.  They wont just blow money casue fans wish they would.  

The Answer will be no, these type of business relationship you mention are rare, and probably never happens. EA is just chasing the larger market share dominated by PS4. Money talks, EA follows.

Maybe they just traded money.

There comes a point when EA will think:

'should I promote my new IP to the smaller market or should I promote my new IP to the biggest market?

There's no point in putting down more chips if the dice haven't yet been rolled.

did you see the last spiderman movies?  

and i think EA was very happy to bundle the battlefield marketing with the battlefron marketing. sony had to promote a fullprice mod...