I'm not rich, but I do fairly well. I never buy or sell used games. I generally just give them away or eventually throw them in the garbage. I know, I'm a terrible person, but wtf am I supposed to do with 15 year old cartridges that I will never touch again?
I don't lend or borrow games. All of my friends are at roughly the same point in their lives as me, so if a good games comes out we all usually buy it. No need to lend or borrow.
I have a fast and stable internet connection. If for any reason my net went out for longer than a day I'm smart enough to know how to turn my smartphone into a wifi hotspot in about 3 seconds flat.
I don't really care about "things" or property. I don't collect or save old things. I consider such things to be junk if I am no longer using them, so digital media is fine by me.
I'm a fantasy football addict, so being able to have my fantasy stats updating on the tv screen while I am watching games is actually something I am really interested in.
Obviously not everyone is like this. Many people enjoy collecting things, including physical copies of games, and many people have shitty internet, but for me personally, nothing about the Xbone is a turn off.
To clarify about the demographic that I fall into, I am 32 years old, done school, work full time, and have a family. Having said that, my thoughts on being able to lend or borrow games may change as my 2 young kids start to get old enough to play video games and want to trade games with friends.