Apparently Sony India's website uploaded some PS4 related information stating this would be the price for a 250gb model. The page was removed shortly after:
http://www.sony.co.in/product/playstation+4+250+gb
But not before a few websites took notice:
http://playfront.de/sony-nennt-preis-der-playstation-4-auf-der-offiziellen-homepage/#nnn
They were very quick to remove it and it came straight from Sony specifically mentioning PS4 so... seems pretty legit.
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