I can happen, but unlikely. Look how Microsoft joined the gaming industry a while back and kicks ass now. Of course this is a bit different, but my point is it is definitely possible.

Yes.

Apple is the biggest and best example that can be used.. they were nothing in the phone market.. and just destroyed everyone after releasing iphone and iphone 3g..

the thing is.. iphone changed smartphones forever

Ya another prime example!

Awesome phone! Will definitely cause a bump in sales.

It always helps being THE premium android phone in town. Even if just for a little while.

This phone will definitely make some awareness about 'Xperia' brand. Latest report shows Sony sold 3rd most smartphones last year only behind to Apple and Samsung. They will become larger name than Nokia soon so I think that the future is all good for Sony and Xperia.