Its widely known that one of Nintendos most archaic practices is remote controlling the whole of Nintendo from Japan. That's why Nintendo had their big Wii U Nintendo Direct the day after the Iphone5 had their big press conference because Nintendo Japan doesn't know jackshit about the american market and makes terrible marketing decisions for the foreign branches. If Nintendo of America was running itself, they would have held off for a week or two so the Iphone 5 news would have cooled down. Instead the Wii U information got stuck on page 40 of the mainstream news buried under 2 tonnes of Iphone 5 crap.