""We consider Battlefield an online service...The single play experience is important. It's a great way to get fans into the experience, have them train up and get ready for multiplayer. And a lot of fans just enjoy having that single player experience. So I think you have to have both." "Clearly the multiplayer is the richer opportunity for us because of the services opportunity in keeping customers engaged 365 [days a year]. Fortunately, Battlefield, as a franchise, since the late '90s has been configured around multiplayer and I think that's why you're seeing such popularity around the design.""
Is their excuse for their generic campaign? I don't buy it. They have the Multiplayer as Disc 1 on the Xbox 360, obviously single player IS NOT training ground.