Nielsen are reputable though. They will use correct sampling methods.

I think this shows that parents don't buy whatever their kid wants. I mean - letting a 6 year old determine purchases? Sure it's a factor but the adults have the money.

Everything is overtracked, everything is undertracked. 

>iPad is the most desired product amongst 6-12-year-olds

My God, Idiocracy was right! The Flynn effect has gone into reverse!

Its not just 6 year old though.. the second pics is teens and adults.

Thank god kids don't have enough of their own money to buy iPads.

I really don't understand the iPad (or tablets like that in general)... if people were buying it as a living room item (ie a stop-gap before we all have internet touchscreen TVs or whatever) then I could understand, a nice slim touch-sensitive half functional computer that boots up quick would be a cool thing to have in the living room for a quick browse in the advert break or for those apple families connect all their iPhones and play a board game or something.

However, people seem to be buying them for themselves like an iPhone.

Apple has a God-tier marketing department. No-one can compete with them when it comes to making people desperately want things that are absolutely useless.

NB tablets were introduced several years ago, but they faded into obscurity because no-one wanted them. Apple just rehashed an old idea that most people had forgotten about or never known about in the first place, pretended it was a "revolution" and marketed it well. As a result, tablets went from being some obscure device no-one wanted, into the second coming of Jebus. That's the power of marketing.

I should really buy stock in Apple. They're share prices will go through the roof when they announce the iPad nano!

alot of people may want a product for various reasons and then buy it but after they buy it the novelty wears off so they basically ignore it and their interest is taken by another (similar) product. i think this is the case in this research 

Listen, I don't want an Ipad, but to compare them to those old tablets is silly.

Those old tablets didn't have the Aps the Ipad has, or the games.

The Ipad can be used as an amp, star map, 2-player mini game, and many other things.

The reason the Ipad sells a megaton is because they actually have something to market, and they do it well!

"Interest in buying in the next 6 months (%): Kids 6-12"

That's why sales don't match. Kids don't buy stuff, they ask their relatives and they may or may not get what they want. 

6-12 year don't buy the gifts, their parents do.