John Romero 'Never Wanted to Make You My B*****'
“I knew it was risky, and I didn’t want to do it. It didn’t make sense. I mean, there’s the whole culture of smack talk that goes with games and especially the FPS’s, and that was something I was known for,” said Romero as he looked back on the infamous “Suck it Down” advertisement that ran with the ill-fated Daikatana game, released in 2000.
In an interview with Gamesauce magazine, he discusses the problem of arrogance and overconfidence associated with the failure of Daikatana. But most of all, you can really sense just how badly he wishes he could take it all back.
Romero remarked, “You know, I never wanted to make you my bitch, not you, not them, not any of the other players and, mosy importantly, not any of my fans. Up until that ad, I felt I had a great relationship with the gamer and the game development community and that ad changed everything... I regret it and I apologize for it.”
While Romero states that the advertising campaign was so hyped up that “only a game like Quake or the original Doom could have saved it,” there were several problems with the development inherent with Daikatana, anyway. “It’s a miracle the game was even released. Everything was going wrong,” he said.
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Original article: http://www.industrygamers.com/news/john-romero-never-wanted-to-make-you-my-bitch/
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