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Forums - Sony Discussion - PlayStation 3 Finally Turning a Profit on Each Console Sold!

Lostplanet22 said:
If you would buy a PS3 only for that price okay...But what about bundles, (controller, cables, game(s) ). That will make every bundle sold still a loss.

Cables cost next to nothing, pads are few bucks to make, games cost them next to nothing as long as they are Sony games.



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About time! Good for Sony, as it won't have to count on Others only to at least break even or even better profit on HW.
This means that next Xmas each competitor, Nintendo, Sony and MS, will have at their disposal HW launches, big SW releases and, if needed, a price cut (or adjustments possibly needed to make bundles with new HW more affordable). Will it be an even bigger Xmas than the last?



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joeorc said:

well here is some Q&A:

Q: So it has been confirmed, the newest revision of the PS3 contains a 40nm RSX along with the already 45nm Cell. Power consumption has been lowered by around 10-15%.

What does this mean for me, the consumer?

A: It means you can buy a console which is going to be less prone to overheating, run with a more quiet fan and consume less power generally.

Q: How can I tell I am buying the new SKU?

A: If the serial number on the outside of box has "CECH-2001" it is the older revision, if it has "CECH-2101" it is the newer more desirable one.

Q: Does this make a difference to my gaming experience?

No.

Q:If it's cheaper to make why am I still paying $299 for it?

A: Sony currently sell the PS3 at a loss, this revision enables them to sell the PS3 at break-even and even profit depending on some boring currency stuff. The reason you, the consumer, pays the same is so that Sony stop losing money in the PlayStation division.

Q: Should I wait for the next revision, Sony seem to come out with these very often?

A: It's really up to you, but the price of the PS3 is going to be $299 for at least another year and there are no major internal revisions planned for another 8-12 months. If you want a PS3 then buying one now or in 6 months won't make a difference.

Q: If I buy this new PS3 will it be outdated by an even newer revision.

A: No. PS3s by definition are all the same regardless of any internal or even external revisions.

Q: Will the PS3 I buy be able to play all of the games?

A: Yes. All PS3 games are compatible with all PS3s regardless of what they have inside them.

Q: If this is new, should I wait and see how reliable it is?

A: You can, but as a general rule - when silicon chips get smaller; hardware becomes more reliable.

Q: When will the awesome new revision be out in Europe?

A: Summer 2010. Expected early July.

Q: Does it come in 250GB?

A: Not as yet, but it is expected.

Q: Who can I thank for this awesomely useless FAQ?

A: Err, you mean useful right?

the two new sku's

CECH-2101A and CECH-2102B

These are some interesting facts thanks for the post :)



Lafiel said:
ehh.. engadget "assumes" a "sub 65nm gpu" could make the PS3 break even/profitable ... on manufactoring costs?

do those calculations account for shipping, research and developement, marketing and do they take retailer cuts into consideration ? probably not


even with quadruple the exclamation marks this headline won't become a "fact"

R&D and marketing isn't, for sure, since the more consoles you make the lower that value becomes for each individual console, even ones sold 3 years ago. You can't have a moving figure like that for units already sold.

And retailer's cut isn't as big as you think it is, I remember reading somewhere retailers make $5-10ish for each console sold. No clue about shipping or packaging.




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thanks jeorc, i guess no price cut for a year then folks, which is good for sony profitability.



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chenguo4 said:
Lafiel said:
ehh.. engadget "assumes" a "sub 65nm gpu" could make the PS3 break even/profitable ... on manufactoring costs?

do those calculations account for shipping, research and developement, marketing and do they take retailer cuts into consideration ? probably not


even with quadruple the exclamation marks this headline won't become a "fact"

R&D and marketing isn't, for sure, since the more consoles you make the lower that value becomes for each individual console, even ones sold 3 years ago. You can't have a moving figure like that for units already sold.

And retailer's cut isn't as big as you think it is, I remember reading somewhere retailers make $5-10ish for each console sold. No clue about shipping or packaging.

Hum? You can simply calculate the share of marketing/R&D for the quarter, averaging it over the whole console gen makes little sense - of course that means in some quarters it's higher and in some lower depending on how many units are sold.

Especially the R&D share, for R&D costs are pretty constant over all quarters (you don't just hire/fire these guys) , while marketing has seasonal budget spikes (holidays/ big game releases / price cut / sports events/..) which coincide with console sale spikes.

"retailers make $5-10ish", yes some .. those with the lowest prices, which of course are way under the RRP, so plz don't just deduct $5-10 from the RRP and depending on the country the share is/has to be bigger



PS3 can have a profit so sony will make another 50$ price-cut in september just to make bundles PS3+MOVE 299



joeorc said:

well here is some Q&A:

Q: So it has been confirmed, the newest revision of the PS3 contains a 40nm RSX along with the already 45nm Cell. Power consumption has been lowered by around 10-15%.

What does this mean for me, the consumer?

A: It means you can buy a console which is going to be less prone to overheating, run with a more quiet fan and consume less power generally.

Q: How can I tell I am buying the new SKU?

A: If the serial number on the outside of box has "CECH-2001" it is the older revision, if it has "CECH-2101" it is the newer more desirable one.

Q: Does this make a difference to my gaming experience?

No.

Q:If it's cheaper to make why am I still paying $299 for it?

A: Sony currently sell the PS3 at a loss, this revision enables them to sell the PS3 at break-even and even profit depending on some boring currency stuff. The reason you, the consumer, pays the same is so that Sony stop losing money in the PlayStation division.

Q: Should I wait for the next revision, Sony seem to come out with these very often?

A: It's really up to you, but the price of the PS3 is going to be $299 for at least another year and there are no major internal revisions planned for another 8-12 months. If you want a PS3 then buying one now or in 6 months won't make a difference.

Q: If I buy this new PS3 will it be outdated by an even newer revision.

A: No. PS3s by definition are all the same regardless of any internal or even external revisions.

Q: Will the PS3 I buy be able to play all of the games?

A: Yes. All PS3 games are compatible with all PS3s regardless of what they have inside them.

Q: If this is new, should I wait and see how reliable it is?

A: You can, but as a general rule - when silicon chips get smaller; hardware becomes more reliable.

Q: When will the awesome new revision be out in Europe?

A: Summer 2010. Expected early July.

Q: Does it come in 250GB?

A: Not as yet, but it is expected.

Q: Who can I thank for this awesomely useless FAQ?

A: Err, you mean useful right?

the two new sku's

CECH-2101A and CECH-2102B

'Profit depending on some boring currency stuff' usually translates to EU users getting screwed over on price...



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Slimebeast said:
I do not accept this information.

ah brilliant. 

 



ps3_jrpg_gamer said:
PS3 can have a profit so sony will make another 50$ price-cut in september just to make bundles PS3+MOVE 299

agreed.