Before I begin let me state that I am not here to troll on Sony as I am and always will be a huge Sony supporter; I just now understand why SE chose to focus on xbox360 advertising for FF13. As they wanted to explore the possiblity of making multi-platform FF's, they had to grab as uch of the 360 install base as possible. SE knew that all PS3 owners were aware of FF13 and were already committed to their purchase, so they tried to generate as many sales as possible for the 360 which was going to be a tougher sell (which we saw with the 450,000 first week). Advertising FF13 to PS3 owners is the equivalent of advertising Monster hunter in Japan (it's just not necessary).

As bitter as I was, I now understand

MS accepted to help them advertise the game and they got the exclusivity in the same time
+ an exclusive bundle (of course MS is paying the game included in it too)

Sony did it for Assassin Creed 2 (perhaps the 1 too)

interesting first post 0_o

It's because of the money Microsoft is ponying up to fund the advertising. Sony and Nintendo does this as well so nothing new.

SE focused on advertising it for the 360 because, SE didn't advertise it, MS did.

Link?

The real reason is that everyone knows that FF13 is on PS3 and SE just wants the 360 version to sell and make profits. 

If it were up to them...they would've at least put the PS Logo at the end of the advertisements, this is not that case, this is exclusive advertising bought by Microsoft...It's not an experiment, lol

Here's the reason ↓
$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$

then u advertise the 2 consoles since u get money from the 2 consoles ...

considering how the bundle are only on 360 and the ads are only for the 360, it is obvious MS paied for it

But, AGAIN, it is not news, Sony did it too.

Reminds me of when Nintendo used to advertise Madden for the Gamecube. At the time, it made no sense to me for Nintendo to advertise a game that was multi-platform.