This guy, again? He just wants them to split, not for the betterment of the company, but so he can get an uptick in his share's prices that would potentially happen if they split. He was trying to get them to do the opposite, spin off the entertainment portion of the company, just 6-7 years ago. And they are thriving now because they didn't listen to him. Wish he'd just shut up and go away.
Building shareholder value is the only reason the company exists. That can happen one of two ways - by increasing the market price of a share of stock, or by paying a dividend. Everybody involved in the company should be trying to move the stock price up.