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They still have ownership over the Pokemon IP, and it's directly link to surges and sales in the Pokemon games on the 3DS, (X/Y, and OR/AS), the biggest launch in the franchise's history with Sun/Moon, and increases in sales for the 3DS itself. That game is directly responsible for the 3DS beating the PS4 and Xbox One in the U.S. last year in July according to NPD. 
Try again.