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In a market where you can get a PS4 Pro for $400, or a standard PS4 or X1 for $300, paying $300 or more for a device with less power, less third party support, and an inferior online infrastructure is frankly a rip-off.

Nintendo need to play to their strengths here and offer Switch as an affordable and accessible option. 3DS and Wii U both demonstrated that they cannot get away with overcharging. They can't compete head-on with Xbox and Playstation in the same price bracket, they need to undercut to be competitive.