Jumpin said:
Do you have any evidence? I'm not going to judge your own personal biases and prejudices, but bias/prejudice looks like the basis for your assumption on it being risky to put a black person on the cover. Looking at the top selling movie and top selling game of all time: Avatar has Zoe Saldana on the cover. Wii Sports has 3 black males, 1 white male, 1 Asian male, and 1 Asian female. In other words, actual sales data shows the opposite is true. |
The evidence is all around. Companies wouldn't be spending countless millions on marketing towards the majority within their respective market if it didn't lead to higher sales. From a business standpoint, it has nothing to do with racism or social issues. If the majority in a market is white or whatever then that's what the marketing will be primarily focused on. For example, companies that sell skin whitening products focus their marketing on asians because they're the ones who are likely to buy that kind of product. Which groups of people do you think Nascar, BET or Penthouse should market towards? Should Penthouse focus on marketing towards women? Should BET market towards asians? Should Nascar market towards black people?
The consumers in the worldwide gaming market is mainly whites and asians. Some games are tailored more towards one of them over the other and the marketing reflects that. Fable is a game made for western gamers and they are predominately white. The marketing will be focused on them. Having a black female on the cover makes no sense.
