...The publishers do. You know, the ones who actually make these decisions. They don't care what benefits consumers if it doesn't benefit them. Giving consumers the ability to throw aways sales does not benefit them, which is why there's an obvious push to get rid of physical. This is a business, not a charity.
Fair enough, but Microsoft tried and the consumer voted no. I know, I know, you're going to go all "but it was their delivery" bla bla bla. But it failed, hard. In the end, publishers don't hold the keys, we do. If we want something, they will do as we want.