My suspicion is that Sony wanted to publish shenmue 3 and buy the IP. But Suzuki didn't approved. So they went to a path which is win win both parties. As for kickstarter they are using it as free marketing. Better to use gamers money and hype instead of spending yours.
its better than free marketing. they are actually making money through marketing.
I dont mind kickstarter for project like Shemue that would have never happened without.
There are some IPs I would get annoyed if they tried this like Crash Bandicoot.
Legend of Dragoon, sure. Parrappa the Rapper, sure.
Chrono Trigger 2. nope.
add me, the more the merrier.