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Carl2291 said:
The 360s performance in new markets is probably to thank for this.

South America being key?

Mooore than likely yes.

In 2012 Xbox 360 sold 2.93m in US holiday Q and shipped 5.9m, 50%~
In 2013 Xbox 360 sold 1.45m in US holiday Q and shipped 3.5m, 40%~
In 2012 Xbox 360 sold 650k in US holiday Q and shipped 2.1m~*, 30%~