Guitarguy on 17 January 2015
Europe is loyal to the Sony console brand and the PS4 is an absolute juggernaut over there. Dropping the price of the Xbox One in Europe might only have a minimal effect of sales and the sales they do make would result in either a loss per console or a good drop in profit per console. My view on it anyway. I think MS has given up on winning the European(except the UK) market along with Japan, although Japan was a given. Hell through most of 2014 the PS3 in Europe was outselling the X1 in Europe.
