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Europe is loyal to the Sony console brand and the PS4 is an absolute juggernaut over there. Dropping the price of the Xbox One in Europe might only have a minimal effect of sales and the sales they do make would result in either a loss per console or a good drop in profit per console. My view on it anyway. I think MS has given up on winning the European(except the UK) market along with Japan, although Japan was a given. Hell through most of 2014 the PS3 in Europe was outselling the X1 in Europe.