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And you think other companies don't do it? You think as example that guy who got an PS4 for free to make a fun video got it only because he is so nice? lol

Next you tell me that companies pay TV Stations to integrate their products in their shows...

Believe it or not, if some actor drinks Pepsi in a show he doesn't do it without a reason (you obviously know that). The only difference is that Youtube is a much newer medium and with that it takes time until companies know how to market their products the best there. Paying famous Youtubers is obviously one  step and I would do exactly the same if I would have a big company.

And next time a famous Youtuber says something like "Bought a new cam to film the videos, this is my new Nikon" don't be surprised if there is a reason why he told you which company the cam is from.

But I think for some people on the internet it is just easier to believe Microsoft is the only company paying actors/stations/youtubers/sportmen and so on to market their products. Because like we should know now, everything Microsoft does has to be bad and if it isn't we just say it is.