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i wonder why people don't have the same concerns with sony since they have patents to use the camera for advertisement. it's not as if they would have these patents if they wouldn't have people in the company working on those ideas.

1. you don't have to use kinect (yes i know you still have to pay for it if you buy an xb1) so it won't "see" you then to give you personalized advertisement

2. if you want to use kinect you probably like it. wouldn't those people also want to use the cam on ps4 and would have to fear the same there then? i don't see those people complaining about a possible camera usage for advertisement on ps4...

3. even if the xbox one and/or ps4 cams will be used for advertisement it will be optional for people who agree to it. as much as it is optional on 360 to let microsoft use your voice commands to increase the quality of kinect. i simply don't see how microsoft or sony would just use every cam for advertisement even if you wouldn't want to.

and as long as you could agree or disagree to it and would get something for it (cheaper downloads or whatever) there would be some people who would participate in it. some people just prefer less costs above annoying advertisement.

and about advertisement in gerneral, sure it is annoying but that's how this world works. you even have to see advertisement when you watch your 30 minutes mayweather vs. whoever fight which you paid 60 bucks for.