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I think the problem is is that, whilst yeah the system is stupendously expensive, and yeah the memory cards are stupendously expensive, but the real problem is that sony's portable gaming doesn't really have an identity having lost the Monster Hunter franchise (come on sony, can't believe you let that one slip from your grasp) as if you look at the top 10 selling games on psp there isn't really anything there that you can only find on the psp, it's all console spin offs, whilst great and all, don't really help push it and make it stand out, whereas you look at the DS 7 of the top 10 selling games are only found on the handheld and aren't console spin offs (Pokemon BW DP and SSHG, Brain age 1+2, Animal Crossing [ok we did have one for the wii in 08 and one for the GC in 01, but I don't think we'll be seeing them as often on the consoles as compared to the handhelds, so should be considered handheld first] and Nintendogs)

I also don't think it helps that Sony's true flagship franchise (you can go on about Uncharted all you want it's not and isn't comparable in system pushing power) Gran Turismo (of which btw, the psp version has now shipped 4.22m, come on ioi when you adjusted gt5 would have thought you'd fix GTPSP) isn't even rumoured to be coming.

So in conclusion the problem sony has is that, yeah the system is getting an alright stream of games and the demand is there (as shown by all the little spikes in sales the system gets when something is released and does well) they don't have that big game to push the system, but I think this is because sony are so tied up in keeping the ps3 alive and trying to make sure that the ps4 starts of well they kind of can't afford to concentrate on the psv.

I do think however that both the ps3 and psv will be getting price cuts either at gamescom or TGS (have they ever announced a price cut at the VGA's before?) and PSV and PS4 will be getting GT's in 2014 with GTVITA being a downscaled port with some unique tracks in similar to how gtpsp was downscaled gt5 cars+gt4, and PS4 will get GT6 spec II with all dlc, new campaign and such.