happydolphin on 01 July 2013
It started off with the SNES after 3rd parties got fed up with Nintendo's policies and Sega courted them on that and used aggressive marketing against Nintendo. It then took on a life of its own when Sony entered the market, Sony being the "big" company that it is.
Moreover, Nintendo though holding an iron fist internally and externally (3rd parties) with Yamauchi back in the day, never really bit back much after the N64 and into the gamecube era. They were pre-emptively emasculated.
The Wii actually provided Nintendo with a well-needed boost in image. But at a price, its image in the non-casual segment was hurt by its emphasis on the non-gamer content and marketing.
