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pokoko said:
For now.

Microsoft really pushed advertisements with the 360 and likely made a lot of money doing it. They'll go back to it when the time is right.

I reckon you are right, the 360 certainly didn't start with adverts

I really hate the adverts, I can accept advertising for things on the store though I would like to be able to customise what I see on my home screen.

This should not be a surprise, this should be a given