The problem isn't Nintendo of America/Europe, the problem is NCL in Japan micromanaging everything related to marketing and PR outside of Japan. I bet they also handle E3 as well (which explains why their conference was downright crappy). The fact is, they DON'T know what people in the west want. The Japanese ads went straight to the point, and made the whole "next gen console" thing understandable. According to some employee reviews of Nintendo of America, NCL doesn't trust their European/Amerian divsions at all.
One thing that I have noticed is that they haven't had a partnership with a studio in Europe since Rare left, and they only have a couple of studios in NA. There are so many hardcore Japanese game released on the 3DS, but what about the west? For Nintendo, Japan is their first priority, but nobody else gets anything. This is Nintendo's main problem right now, and they won't get the hardcore in NA until this changes.
