I think that in the long term it's not bad. Like Proclus said, these people are tempted into buying DLCs (this is also true for PS+! Damn, do I feel the urge to buy a few DLCs for my free games...). Additionally such bundles increase the HW sales, so more people have the console and will eventually buy other games. It works, since recently there are more and more multiplatform games that sell better on PS3 than on X360, something that didn't happen some time ago. Just see Far Cry 3 or ACIII, and these are not the only examples. It does give a return later on.
After all, 1st party games primarily don't have to earn a lot of cash. They are to convince you to buy a platform.
Wii U is a GCN 2 - I called it months before the release!
My Vita to-buy list: The Walking Dead, Persona 4 Golden, Need for Speed: Most Wanted, TearAway, Ys: Memories of Celceta, Muramasa: The Demon Blade, History: Legends of War, FIFA 13, Final Fantasy HD X, X-2, Worms Revolution Extreme, The Amazing Spiderman, Batman: Arkham Origins Blackgate - too many no-gaemz :/
My consoles: PS2 Slim, PS3 Slim 320 GB, PSV 32 GB, Wii, DSi.
