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Q: This will be the first Nintendo game machine that the company's going to be selling at a loss at launch. How does that change the business model for Nintendo?

A: The business model doesn't change dramatically, in that as soon as we get the consumer to buy one piece of software, then that entire transaction becomes profit positive.

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I am going to bleed Nintendo by not buying a game with the WiiU. That'll teach 'em (or something).