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Apple slaps around Microsoft like a 7th grader bullying a nerdy 4th grader on the playground.

They've crushed Sony like a snail (remember when something called a Walkman was relevant? Kids today probably don't, which is frightening)

Why do people expect Nintendo, of all companies, to stand up against Apple? What in the world is Nintendo supposed to do?

Apple, quite honestly is just on another level from any other consumer electronic brand on the planet. Google is the only one that's been able to stop them from having a full monopoly on music players, music/media distribution, cell phones, and tablets combined. That's a pretty sobering thought.

Nintendo is going to sell out of every Wii U they can make this holiday and get things back on track as a company for them. And quite honestly that's good enough. Pre-sales are sold out at most every retailer. What else do you expect them to do? Make a Nintendo cell phone? Microsoft can't even get up to 4% in the cell phone market despite spending a mint on Nokia. 

It would be hilarious if Nintendo TVii ended up being the holy grail of set top box integration though, after all these other companies talking a big game about it, having Nintendo quietly swoop in and upstage all of them would be worth a chuckle.