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MS and Sony are handicapped by their deep pockets though, they can't just throw money around like one would think without upsetting CEOs, investors and stock holders. If anything, they're more vulnerable than Nintendo for even the slightest upset could cause higher ups or stock holders to force them to fold their gaming divisions. While this isn't very likely at the moment they're not in the position to be reckless or lose anymore money than what they already are. If Sony's pockets were really so deep they'd just sell the PS3 at even more of a loss and stomp the competition, however, they can't, they're limited by all the shared interest in their money and profits.