| Rafux said: Lack of third party support because of the limitations of cartridges(N64) and PS2 had all the biggest exclusives (Gamecube). |
I just read about positioning, it is very different from blue/red ocean concepts.
Positioning is about consumer persception. Blue/Red ocean is about marketshare and actual untapped needs or demand, in contrast with Positioning's perception focus. The goals are very different.
Wii certainly made use of positioning through an image metamorphosis (no doubt), but they also applied blue/red ocean strategy.
Where I got my info on positioning:
What is Their "Positioning"
Positioning is something (perception) that happens in the minds of the target market.
It is the aggregate perception the market has of a particular company, product or service in relation to their perceptions of the competitors in the same category.
It will happen whether or not a company's management is proactive, reactive or passive about the on-going process of evolving a position.
But a company can positively influence the perceptions through enlightened strategic actions.
In marketing, positioning has come to mean the process by which marketers try to create an image or identity in the minds of their target market for its product, brand, or organization. It is the 'relative competitive comparison' their product occupies in a given market as perceived by the target market.
Re-positioning involves changing the identity of a product, relative to the identity of competing products, in the collective minds of the target market.
De-positioning involves attempting to change the identity of competing products, relative to the identity of your own product, in the collective minds of the target market.
