ZaneWane said:
now that is not true
http://blog.us.playstation.com/2012/01/10/taco-bell-ps-vita/
http://uk.gamespot.com/news/sony-spending-50-million-on-ps-vita-marketing-6350246
http://www.videogamer.com/ps3/uncharted_3/news/sony_uk_spends_5m_on_uncharted_3_advertising.html
http://mediakick.org/2011/09/08/sony-plans-3-million-marketing-campaign-for-resistance-3/21792
http://adage.com/article/news/god-war-iii-begins-marketing-7-eleven-mtn-dew/141809/
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Its understandable that Uncharted and the Vita would be the only two the drown money into. Microsoft drowns money not only into Halo, Fable, Forza and Gears, but also COD, Skyrim and Kinect. The hottest titles. Sony realizes their ads suck or are lacking, so yes recently they did decide to devote 50 million to the vita.