I believe it will go down at Sony at not being a success. The PS3 has lost Sony a lot of money and the key would be what has it gained. It has not gained Sony market share, profits or even successfully solidified the PS brand. The PS brand has weaken, MS brand has strengthen even in countries that think PS is gaming, and Nintendo has done nothing but dominated. In order to even stay in the race, Sony had to slash the price for the PS3, killing any profit they made through manufacturing. Sony is still bleeding money off of the PS3 which if it continues will put a lot of pressure on their business as Sony attempt to fend off MS and Nintendo with their next consoles.
The PS brand is not the top dog any more and believe that the PS3 will start to net a profit or even have the successful lifespan like the PS1 and 2 would be optimistic. There is a significant chance that the Wii U can definitely cut into that 10 year life span and we still have to consider what the next Xbox will bring to the table.
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