Based on pure numbers, it makes sense, but they will run the brand into the ground if they keep this up. So many people are now losing their jobs (seems to be all too common at the moment) because the Activision execs milk the CoD franchise to the detriment of all other titles. Do any other titles actually receive any promotion?
Their track record with big franchises isn't too promising either. Guitar Hero and Tony Hawks were both huge at one stage but have since been killed off by a lack of innovation and general lack of quality. Constantly churning out games kills franchises.
Activisions seems far too keen on shoving all their eggs into one Call of Duty basket. Maybe they feel Blizzard are strong enough to keep them afloat even if CoD was to suddenly fail.
