The "this is living" ads are awful. FAR worse than the white room ads in NA. I'm not sure how a girl sitting on the toilet saying "this is living" has anything to do with videogames. I was trying to figure out if it was somehow a play off the "Live in your world. Play in Ours." slogan, but I gave up. And yeah... Its selling well because its launch week. It SHOULD be selling faster than Japan, seeing its a much bigger market. But we'll see if PS3 sales reach 1mil in Europe by the end of April. Its certainly not a sure thing, if launch week nets 700K. Not for a non-Xmas launch.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
